Friday Tips – Know Your Audience

Who, why,what & when – getting your Audience to love you

Who are your audience?  

You need to appreciate how your audience is made up. What age range does the audience fit into? Do they all have a common interest?

Why are they at this occasion?

Is it work related or for relaxation? What is the unifying factor that bring them together?

What is the occasion?

You need to understand the significance of the occasion and how you can make your speech relevant or themed to the event or organisation.

When is the speech to be given?

The time of day will affect the response of the your audience.  Breakfast meetings audiences  you will find generally their retention of real information is at its peak.  An after lunch or dinner audience filled with good food, wine and company will be relaxed and looking for humour. Conference audiences are a there for a purpose and so will make the effort to retain information delivered but early afternoon audiences definitely flag.  Time for a speaker to preface their presentation by getting the audience to do a gentle physical stretch or two.

Whatever the time of the day audiences will always respond to humour and if it is self deprecating even more so.

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