A speaker or a writer who resorts to clichés is often viewed as lazy or slapdash. (Finding Your Voice Ten Steps to Successful Public Speaking)
Yes that is true but I love a familiar phrase, a welcome platitude or neat idiom and my everyday speak is peppered with them. So 3 Tips for speakers fearful of being thought lesser individuals for their use of a ‘well worn phrase.’
Ask yourself is it pertinent to your audience. A certain measure of vulnerability goes down well with most audiences but if you are a giving a keynote speech at a publishing conference – I wouldn’t.
If a cliché gives clout to your words and works in with the rhythm and style of speech, use it with a sense of drama – a pause and a broad smile works well to put the audience on notice that you are well aware you are slipping in a cheeky little cliché.
Give the cliché a spin – audiences love a bit of cleverness with an instantly recognisable phrase. Today’s exercise: Have fun revamping these common garden phrases – firing on all cylinders and talking the talk and walking the walk